Why you should set your target to JAPAN


Japan is the World’s Second Largest Cosmetics Market

The Japanese cosmetics market has kept growing with high stability and demands for import cosmetics are greatly increasing.

Premium Beauty and Personal Care Market Size [2015] (Source: Trade Statistics of Japan (Ministry of Finance)) Colour Cosmetics Global Market Size [2015] (Source: Trade Statistics of Japan (Ministry of Finance))

 Demands for IMPORT COSMETICS are greatly increasing

  • Japan's cosmetics imports have doubled in the past 15 years and keep growing amazingly.

  • Reflecting the ongoing organic/natural boom in Japan, more and more new brands are entering the market.
Amount of Cosmetics Import in Japan (Source: Trade Statistics of Japan (Ministry of Finance))
Japanese ORGANIC/NATURAL cosmetics market is on the rise!
The market scale of Natural/Organic cosmetics in Japan reached JPY 123,700 million in 2016, which is up by almost 5.2% from 2015. In response to this market expansion, the number of exhibitor with Natural/Organic cosmetics at COSMETOKYO has been increasing every year especially from overseas.
Market scale of NATURAL/ORGANIC cosmetics in Japan (Source: YANO Research)
Market scale of natural/organic cosmetics in Japan_Image: Natural/organic cosmetics

More and more international exhibitors are joining COSME TOKYO 2019
to tap into the attractive market!

Chosen by more and more international companies as the best way to tap into the Japanese/Asian market, COSME TOKYO is becoming increasingly international. Especially, exhibitors from European countries have increased dramatically.

 List of exhibiting countries/regions of COSME TOKYO & COSME Tech 2018

  • Australia
  • Austria
  • Brazil
  • Bulgaria
  • Canada
  • China
  • Denmark
  • Estonia
  • Finland
  • France
  • Germany
  • Greece
  • Hong Kong
  • India
  • Israel
  • Italy
  • Japan
  • Malaysia
  • Netherlands
  • New Zealand
  • Oman
  • Poland
  • Russia
  • Singapore
  • South Korea
  • Spain
  • Taiwan
  • Thailand
  • Turkey
  • UAE
  • UK
  • USA

National Pavilions:

  • Italy
  • USA

We know how to support your business expansion in Japan!
Exhibit at COSME TOKYO 2019 and grab your chance in the attractive market.

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