• Jan. 30 - Feb. 1, 2019
  • Makuhari Messe, Japan

Tap into the Attractive Market, Japan

Why not take your first step into Japanese market by exhibiting at COSME TOKYO?
Japan is 2nd largest cosmetics market in the world and as you can see below, Japanese market has been growing continuously in each categories.
Check the Japanese market information, and consider your exhibiting at the 2019 show.
Japanese consumers are await for your products!

1. 2nd Largest Cosmetics Market in the World

Japan is the world's 2nd largest cosmetics market with high stability.

2. Import Cosmetics are High Demand in Japan

The amount of import cosmetics has been doubled over the past 15 years in Japan. (Source: Cosmetics Importers Association of Japan)
Especially from 2011 to 2017, the market size has been rapidly growing, and due to this growth, many of stores start dealing with import cosmetics.

3. Natural/Organic Market is rapidly growing

In 2018, the market scale of Natural/Organic cosmetics in Japan is expected to reach JPY 135.3 billion, which is up by 9.3% from 2016. (Source: Yano Research) This market expansion brings the largest number of exhibitors with organic/natural cosmetics to the show.

4. Japanese Make-Up Market Size is increasing

The Make-up market including base-make and point-make has been growing in 5 years from 2012 by 23% with high stability.
(Source: FUJI KEIZAI CO., LTD.)

5. Import Fragrances are getting popular in Japan

Especially high-luxury and products for the young are getting popular in the recent years. With the increase demand for import fragrances, wide range of purchasing channels like department stores, variety shops, online stores, etc. are dealing with that in Japan. (Source: Japan Flavor&Fragrance Materials Association)

6. Hair Care Market is continuously growing

With the increase demands for hair care products, various types of products like shampoo, hair oil, scalp care products are gathering a large attention from visitors at the show.
(Source: Japan Flavor&Fragrance Materials Association)

(Exchange rate: as of July, 2018)

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